In the last 15 years, advertising and marketing, and the media it used to get out its messages, has experienced an incredible upheaval as digital media and interactivity changed the dynamics of how consumers see and pay attention brand messages. Control shifted from marketers and traditional media timing their messages and forcing consumers to see ads as a trade-off for the content they wanted to see to the consumer wielding remote control and computer mouse. Traditional media found itself scrambling to stay relevant as digital media wreaked havoc with the guarantee that consumers were likely to see ad messages. Expensive journalism distributed free online amassed audience but not ad dollars and wiped out a whole generation of magazines and newspapers, while DVRs, podcasts, streaming video services like Netflix and Hulu challenged TV and radio models. Out of this massive shift, marketers and agencies got very innovative in turning these new tools to their advantage. Several of these winning campaigns are on this list because they led the way in thinking about how to use these new tools effectively and entertainingly.
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But the medium is still as relevant and powerful as ever. While TV spots and social media campaigns also play into how brands promote themselves, print adverts are still a key part of the puzzle. And just because you're working with an age-old medium doesn't mean your design can't create something memorable and full of impact — as these examples prove. In this article, we've pulled together the most impressive, funny, controversial hard-hitting and downright genius print adverts around.